Toreke zomert!
Visual identity - poster

Program folder designed for Toreke Zomert, a socio-cultural festival in the Rabot neighborhood of Ghent (BE). The festival aimed to bridge the gap between high-access arts —music, poetry, performances— and communities with limited cultural outreach. Many events were hosted in private living rooms within neighborhoods, home to families of Eastern/Moslim descent. The visual identity reflects this domestic exchange, blending traditional Eastern rug motifs, with patterns found in Western household flooring.
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*Heliosblue is the alias of graphic artist and designer Fiona Oikonomidou. She holds an MVA from LUCA School of Arts and is currently working as a freelancer.